Jocquine Charbel is a go-to authority on human behaviour, future readiness, and resilience across the MENA region with 25+ years of experience translating advanced behavioural science into clear, workable organisational systems.
A behavioural strategist and organisational consultant, she leads corporate interventions to dismantle unproductive practices and elevate how business leaders and teams think, decide, communicate, and advance shared goals.
With a degree and certifications in Human Behaviour and Positive Psychology Counselling, Jocquine empowers government agencies, schools, parents, and youth organisations to foster self-awareness and personal development for teens. Through her proprietary SHIFT™ framework, she teaches key skills such as emotional intelligence, future readiness, resiliency, ethical decision-making, and adaptability, all while helping youth navigate the unique challenges of digital exposure, social comparison, peer pressure, and AI-driven complexity, contextualized for the contemporary Arab world.
Regardless of their age, career level, or industry, Jocquine shows clients that rather than focusing on external outcomes, you must start by targeting the underlying processes — intake, filters, and personal history — that shape behaviour and well-being. This prepares people to handle challenges in work, home, or social environments with maturity, clear thinking, receptiveness to new ideas, and thrive under pressure.
Fluent in English, French, and Arabic, Jocquine is driven by her passion for the study and application of human behaviour as it relates to communications, multilingual interpretation, branding and marketing, knowledge acquisition, psychology and personal development, and policymaking. She also draws on her life experiences, success as a senior executive and entrepreneur, and lessons learned as a mother of two teenagers to offer accessible insights, immediately applicable advice, and high-impact thought leadership that transform how we act, effect change, and lead.